SELECTED WORK
TRUSTED BY BRANDS…
…AS WELL AS THE ALGORITHM
♥ 5.785
💬 87
♥ 7.658
💬 185
♥ 22.700
💬 102
♥ 2.026
💬 58
♥ 8.789
💬 184
♥ 4.110
💬 46
♥ 1.559
💬 310
♥ 8.496
💬 58
CASE STUDIES
Pardon Paris is a luxury tattoo studio located in a penthouse on Munich’s prestigious Maximilianstraße, home to a curated collective of resident and guest artists. From April 2024 to July 2025, Darkmode Studios served as the studio’s dedicated Creative Director, developing high-end visual content for both the Pardon Paris brand and its individual artists. Every production was crafted to match each artist’s unique aesthetic while maintaining a consistent, premium brand identity across all channels.
challenges & goals
Our main objective was to create high-end social content for Instagram and TikTok — both for Pardon Paris as a brand and for the individual artist accounts. The goal was to drive account growth, elevate the brand’s positioning, and establish Pardon Paris as a leader in the luxury tattoo space.
One unique challenge was the studio’s perception: due to its exclusive penthouse location and world-class artists, Pardon Paris risked appearing intimidating or unapproachable to potential clients. Our task was not only to showcase the artistry and premium experience but also to make the brand feel more accessible, ultimately driving more bookings and stronger client relationships.
OUR APPROACH
To strengthen Pardon Paris’ positioning as a leading luxury tattoo brand, we focused on producing cinematic, premium-quality content that elevated the studio’s image while driving measurable growth across Instagram and TikTok. By combining high-end visuals with innovative, social-first formats, we were able to both solidify the studio’s reputation and make the brand more approachable and relatable. To acheive this, we used:
MULTI-LAYERED CONTENT STRATEGY
EVENT-DRIVEN
STORYTELLING
Capturing exclusive events and studio moments to showcase the brand’s lifestyle and strengthen community engagement.
VIRAL SOCIAL
FORMATS
crafting highly shareable videos with creative hooks and fresh, tattoo-unusual concepts that drove significant reach and account growth.
CUSTOMER & ARTIST
INTERVIEWS
Featuring artists and clients, including high-profile personalities, to add authenticity and build stronger emotional connections.
To address the approachability challenge, we introduced new, personality-driven formats:
“Meet Your Artist” – short-form interviews allowing followers to connect with the artists on a personal level.
“What’s the Motive” – quick storytelling videos where artists explain the meaning behind tattoo designs.
“Studio Vibes” & Behind-the-Scenes Tours – giving audiences an intimate look into the creative process and atmosphere at Pardon Paris.
This combination of cinematic production quality, innovative social formats, and human-centered storytelling positioned Pardon Paris as both exclusive and relatable, driving stronger engagement, follower growth, and ultimately more booking inquiries.
IMPACT & RESULTS
Our content strategy delivered outstanding growth and strengthened Pardon Paris position as one of the leading luxury tattoo studios in Europe.
Significantly increased inquiries & bookings, leading to higher conversion rates
Elevated overall brand perception, resulting in new high-value collaborations and partnerships
Strengthened client relationships — feedback showed that the more approachable, human-focused content reduced hesitation and built trust
ARTIST SHOWCASE
VEROTEREA
As Resident Artist at Pardon Paris, Veroterea specializes in conceptual mini realism.
Darkmode Studios defined a cross-format color system to keep photos and reels visually consistent, and introduced a recurring music thread to tie her content together. Her breakthrough was a series of customer interviews paired with a tightly curated feed — human, intimate, and unmistakably premium. The result: significant growth and months-out bookings.
2K → 7K+ Instagram followers
multiple viral videos driving discovery
fully booked months in advance
ARTIST SHOWCASE
LINEZZ
@Linezz___ is also a resident artist at Pardon Paris and specialzies in mixed graphic tattoos. For him, we prioritized a distinct profile aesthetic over traditional tattoo reels. Instead of the usual stencil → process → final shot common in tattoo content, we focused on carousel posts that mixed tattoo shots, needle details, and candid client moments. His feed became cohesive, cinematic, and unmistakably his.
We achieved his big social media breakthrough with a mixture of cinematic travel vlogs showing him tattooing at places like Coachella in Los Angeles or Aruba, and finally the tattoo short films we shot in a horizontal format, which is very uncommon for Instagram.
14K → 26K+ Instagram followers
multiple viral videos with 1M+ views
booked out calender and higher prices
YE Munich is a Munich-based event series that blends fashion, community, and Afro House culture into a distinctive lifestyle experience. Founded in early 2024, YE quickly became one of the most talked-about brands in Munich’s nightlife scene. Our collaboration began with their first international event in Marbella, marking the start of an ongoing partnership that spans everything from promo campaigns and highlight reels to full-scale aftermovies and multicam DJ sets.
challenges & goals
YE’s ambition was to build a recognizable, premium event brand — one that sells out venues, attracts collaborations, and stands out in a crowded scene. The challenges lay in maintaining a fresh, cinematic visual identity across recurring formats, managing large-scale productions with multiple cameras and teams, and delivering ultra-fast turnarounds — often going live with content the day after each event.
OUR APPROACH
We focused on story-driven promotional reels that set the tone for each event — sometimes funny, sometimes emotional, sometimes mysterious. The goal was to create a cinematic visual language that didn’t exist in Munich’s party scene before. Through bold color grading, crisp visuals, and narrative rhythm, we helped position YE as a brand that instantly stands out in every feed.
WHAT THIS LOOKED LIKE IN PRAXIS
MISTERIOUS
PROMOTIONAL CONTENT
EVENT
AFTERMOVIE
CARUSSELL
POST EVENT RECAP
Instagram grew from about 15k to over 43k followers
IMPACT & RESULTS
Our content strategy drove remarkable growth and solidified YE’s position as a leading brand in the nightlife and event scene.
Event sizes grew significantly attracting international recognition including appearences from icons like Naomi Campbell
The conent became the backbone of YE’s marketing, driving both organic engangement and paid ad performance, and setting a new benchmark for viusal storytelling in Munich’s event culture
Your story could be next.
Let’s create something you’ll be proud to share.